Though HDTV Adoption Tops 75 Percent of U.S. Households, Expert Recommends $40 Antenna to Get True HD

Winegard Offers Ultra-Thin Indoor Antenna for Watching Broadcast TV in True High Definition

BURLINGTON, Iowa (October 23, 2012) – Winegard, an expert in broadcast HDTV reception today reacted to a report by media research and rating company, Nielsen, that while 61 percent of all primetime viewing was done on an HD set, just a fraction of those sets were displaying content in true high-definition.

According to Nielsen, the only ways for viewers to receive true high definition is to have a TV set or a broadcast antenna that decodes over-the-air HD signals, or via a set-top box capable of receiving HD.

Grant Whipple, an executive with pioneering TV antenna manufacturer Winegard, suggests consumers who want to watch broadcast TV in the purest high definition should consider purchasing a $40 FlatWave® HD antenna.

"Very few people realize that the best HD is from an over-the-air HD antenna, not cable or satellite. All that is needed to capture the purest HD is an antenna that can decode the HD signal at the TV," said Whipple. "Today, for a one-time cost of less than $40 you can buy Winegard's razor-thin FlatWave antenna that pulls in all HDTV broadcast stations. Best suited for metropolitan areas, it lets you view all of the top rated network shows such as Dancing with the Stars and Big Bang Theory without having to pay expensive monthly programming fees."

Whipple said the patented FlatWave antenna connects directly to an HDTV and does not need a power source. It installs in a few minutes and can be moved easily to get the best reception.

This technology means free TV from all the major local broadcast networks, such as ABC, CBS, NBC, FOX and PBS, plus additional networks like Qubo, ION, The CW, Universal Sports and many more. It also includes some 24-hour news networks and sports channels, as well as 24-hour music, children's, classic movie, travel and dining networks.

The FlatWave is a great complement to an existing TV system, since it can receive programs satellite or cable packages may not offer, like local TV channels. The FlatWave is made in the U.S.A and is available online through Amazon, Winegard Company and at more than 200 Costco® locations throughout the U.S. It will be available at other major retailers soon.

About Winegard
Winegard Company is a respected world leader in the design and manufacture of innovative antenna products for satellite and terrestrial communications. Since its founding in 1954, Winegard's pioneering solutions have shaped the industry for home, recreational vehicle (RV), truck, marine, medical and automotive antennas. The company's 2-way VSAT antennas provide real-time broadband solutions for extreme and remote environments in support of the oil and gas industries, as well as military and emergency response teams. Winegard is a privately-owned company that designed the first residential antenna for the U.S. It has designed more than 1,000 antenna models and does custom antenna design and development work. To learn more about Burlington, Iowa-based Winegard, visit or call 800-288-8094.

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