DISH Network has announced its 2009 Interactive Television Summit Award winners celebrating the best developers in interactive television (iTV).
DISH Network's iTV service hosts a series of applications including DishGAMES, DISH Network's six channel mosaic, and other unique features like Papa John's store proximity locator. DISH Network also uses the service to host interactive advertisements (iAds) which allow viewers to activate triggers which lead to specialized content such as information pages, discount coupons and long form advertising channels.
"This was a remarkable year for iTV and our annual Summit serves as an excellent way to celebrate our successes and discuss new opportunities," said Scott Higgins, director of iTV for DISH Network. "Whether it's growing our Ad Sales unit, launching targeted interactive marketing campaigns for our clients or adding new, innovative games and services to our platform, iTV continues to expand at an amazing rate."
DISH Network recognized winners in seven categories: