Universal Sports Network Expands

Universal Sports, featuring Olympic-related sports programming, has recently announced a large increase in coverage with expansion into now more than 30 Million households.

Universal Sports Network is being picked up in many major markets as a digital sub-channel for NBC Universal. With less than a year until the next Olympic Games, Universal Sports is gearing up for a large increase in viewership.

Markets include:

  • New York
  • Los Angeles
  • Chicago
  • Philadelphia
  • San Francisco, Oakland, San Jose
  • Washington, D.C.
  • San Diego
  • Dallas, Fort Worth
  • Hartford, New Haven
  • Omaha
  • Las Vegas

"We're delighted to add top quality content to our stations' digital tiers that significantly enhances the entertainment experience for our local viewers and brings even greater value to our advertisers," added John Wallace, President of NBC Local Media.

NBC Universal made U.S. television history with 214 million viewers tuning into the Beijing Olympic Games (over 17 days) and plans to provide replays of the games on Universal Sports including special theme nights for fans of specific sports.

About Universal Sports:

Universal Sports, a partnership between NBC Sports and InterMedia Partners, serves as the preeminent multiplatform destination for Olympic-related and lifestyle sports programming. Universal Sports Network and UniversalSports.com delivers an immersive experience via exclusive live and on-demand coverage of world-class competitions including encore coverage of the 2008 Beijing Olympic Games, the 2008 Beijing Paralympics, interaction with top athletes and in-depth access to sports news and information year round.

Offering over 1,000 live events, with more than 7,000 hours of annual original event programming including in excess of 5,000 hours of archival programming, Universal Sports delivers the content sports participants and fans want whenever, wherever they are. Whether in front of the television, online, on a mobile device or listening to satellite radio, Universal Sports provides comprehensive coverage of more than 60 sports disciplines. Currently Universal Sports holds exclusive long-term programming agreements across a number of key International Sports Federations; including the International Rowing Federation (FISA), International Swimming Federation (FINA), International Association of Athletics Federations (IAAF), International Ski Federation (FIS), the International Cycling Union (UCI) and the International Gymnastics Federation (FIG).

Major championship and Olympic qualifying events found on Universal Sports range from Track and Field, Skiing, Swimming, Gymnastics and Cycling, to Volleyball, Karate and Taekwondo. Along with event coverage, Universal Sports gives participants and fans a complete value-added content offering, allowing them to interact with their favorite world-class champions, as well as become familiar with up-and-coming athletes through the site's blogs and interviews. For more information, please visit www.UniversalSports.com.


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