You know what it’s like. You’re spending a lazy Sunday afternoon parked on your couch, flipping through the 500 channels available to you. Frustrated, you toss the remote aside and declare, “There’s nothing on TV.” You’re not alone.
A new study from Nielsen shows that, even when there is favorable programming on television, the average American only watches about nine percent of the channels available to them…channels that they’re paying premium dollar for.
Last year, the average cable-consuming home in the U.S. received 189 different channels, an increase of 50 channels from just five years prior. But despite the increase, they continued to watch the same 17-18 channels, which paying more for a larger selection. (Of which they never watch.) Think of it: that’s more than 170 channels you pay for, while never giving them a second thought.
Since much of the content on the channels you do watch is available online or through one of several screening services, this could be bad news for cable companies. The idea of cutting the cord is starting to spread and, despite cable companies being able to boast ample content, it’s clearly not being consumed to its fullest extent by consumers.
What do you think? Are you in the same boat, paying for all these channels that you don’t use? Have you been thinking about cutting the cord? Share your thoughts with us on Twitter or Facebook. We’d love to hear what you think!